EICMA is just around the corner, and it’s one of those moments when we’re all united by the same passion: the great gathering of motorcycle enthusiasts—and, for Beta fans, the chance to see our entire lineup in one place. This year, we want your Beta to be there too—on the screens at our booth.

How? Post a photo or video featuring your Beta on Instagram by October 23 and use #WeRideBeta: selected content will be displayed at our booth in front of thousands of enthusiasts from around the world.

Participating is super easy. Just follow these steps:

• Post a photo or video featuring your Beta on your Instagram profile
• Tag @betamotor1905 in your post
• Use the hashtag #WeRideBeta
• Follow @betamotor1905 and make sure your profile is public

A photo is enough. But if it brings back a memory, a special moment, or an anecdote, tell us about it in a few lines: those are the kinds of things we love to read.

An in-house jury will select the most authentic and inspiring content. It doesn’t matter who enters first, and there are no random drawings: what matters is how well the content embodies the Beta spirit. The selected content will be displayed at our booth at EICMA—we’ll contact you beforehand to ask for your permission. Check your DMs!

Beta isn’t just a brand. It’s a family of motorcyclists, riders, mechanics, and enthusiasts. It represents 120 years of history, passion, and an unwavering commitment to innovation. Built for those who see obstacles as opportunities, refuse to settle, and never stop moving forward.

This is what unites us: the mud, the adrenaline, the freedom of a Sunday morning on the trails. The first times, the challenges, the milestones achieved, and the memories that last. Because riding a motorcycle isn’t just about where we get to, but everything we experience along the way and the people we share it with.

#WeRideBeta was created to celebrate all of this. It’s the contest that gives a voice to the Beta community, gathering stories, experiences, and authentic moments from all over the world. An opportunity to share your own way of living the Beta lifestyle and explain what it means to be part of this family, showing that there isn’t just one way to be a rider: there are endless stories, united by the same passion.