Corporate

Beta spotlights the MY26 innovations

Exclusive test ride and presentation at the Miravalle Circuit, Montevarchi.

Beta proudly highlighted its highly anticipated MY26 (Model Year 2026) lineup during an international press conference attended by journalists, bloggers, and YouTubers from across Europe. The event, held on 25–26 June 2025 at the evocative Miravalle Circuit near Montevarchi, became a true celebration of passion and innovation, culminating in two days of immersive and intensive testing.

The curtain was raised on 24 June 2025 with a warm welcome and opening presentation that set the stage for the immersive weekend ahead. Beta guided its guests through a comprehensive overview of the models, spotlighting the versatile X‑Trainer, the multifaceted RR X‑PRO, and the brand‑new RX.
Particular emphasis was placed on the launch of the new Cross range—including two new 2‑stroke models (250 and 350) plus the redesigned 450 4T—designed to offer a bike for every rider’s needs, from competition to casual Sunday outings.

A standout highlight was the strategic positioning of the X‑PRO, bridging the gap between the established X‑Trainer and the Race range. This innovative addition opens the brand to an even broader audience of enthusiasts with eight thrilling engine capacities (125, 200, 250, 300 2T and 350, 390, 430, 480 4T).

Beta also reaffirmed its customer commitment by announcing a more accessible pricing policy, a move that prompted pleasantly surprised applause from attendees. This initiative underscores the company’s dedication to making top-tier motorcycling excellence accessible to a growing audience.
The atmosphere at Miravalle Circuit was electrifying, with the roar of Beta engines reverberating through the Tuscan hills. Guests, who had the unique opportunity to thoroughly test the bikes, confirmed the event’s success. The feedback was unanimously positive: the motorcycles were praised as “engaging, bright, fun, and remarkably versatile.” Many attendees highlighted how the new Beta models adapt perfectly to the rider, enhancing and showcasing each bike’s distinctive qualities.

Beta once again confirmed its status as a global benchmark in the motorcycle industry—thanks not only to technological innovation and performance but also to its authentic connection with riders. The MY26 lineup promises unforgettable thrills for enthusiasts, making every ride aboard a Beta more exhilarating than ever

What they’re saying about us 25-26 June 2025, Beta Press Presentation

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